Google alerts can be wonderful – through them I have found reviews of my book, references to articles I have written, and, of course, lots and lots of stuff about hedgehogs. And this morning, a new one … one that, if I had not finished my porridge, would have left me spluttering gluey oats into my beard and across the computer screen.

Who do you think is in need of a social networking facility? Which portion of society has been so left out that it needs its own platform to share and hold e-hands across the vast distances of cyber-space?

Bankers and hedge-fund managers … and they have taken the url …. oh, this bit makes me feel more than a little sick …. …. and what is even more galling about this is that I missed the url … and it is in the hands of a bunch of people who are managing to do more than anyone else to further the destruction of the lives and habitats of my beloved creatures.

What can I do, other than to grind my teeth and shake my fist in futile fury at the computer?

ps – I remembered a book review I wrote that explains a little why the very rich are so linked to the destruction of the hedgehog (well, I don’t think I actually mention hedgehogs in the review … but you get the point). The book was ‘How the rich are destroying the earth’ by Herve Kempf.