I am probably not alone in suffering from this; I get twitchy about Amazon.

I know it is not an accurate measure, but I keep going back to check my ‘sales rank’ and find myself getting profoundly affected by its fluctuations. Right when the book was launched I was thrilled to find it peaking at around 120 … but then realised that this was more to do with pre-orders. And then there was the gradual slip into four and then five digit numbers, mirrored by my heart slipping towards a slough of despond.

But what does it mean? I thought I would see how much of an impact a small flurry of sales would have on my position – and buying 3 copies (it is only marginally more expensive than buying them through the publisher) caused wondrous movement of an upward direction, back into the low thousands … so the number of sales to make my heart lighten is quite small.

Now, I should be undertaking a cost-benefit-analysis of this … how much should I spend buying copies of my book to make me happy? How should I measure the happiness? Should I find out how much therapy would cost – or drugs – and then direct that amount, instead, towards the great beast at Amazon …

Or should I just get over it?

Oh, and do I ever go and check the rankings of my friend’s books? You bet I do (damn, I am beginning to regret the confessional permissiveness of the blog) … revealing hitherto unexplored competitiveness!